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Hello my readers.

I want to talk about the prospects for the development of my business in the United States.

The first gallery is like the first child - it is always reverent and exciting. But after the first one, the second one, the third one appears... In parallel with the development of the network of galleries, I am going to open several permanent exhibitions in promising locations. The next step is to start a business to rent my work and buy back the sold works.

Some aspects of monetizing the art of an artist or photographer.

Colleagues, both beginners and experienced artists. It doesn't matter if you are starting to create or have already earned a name for yourself - you need to be able to sell your work. How to do it? A website and social media presence won't sell your work - it's a secondary resource to make yourself known. This is a false way of selling art. You need a personal presence in crowded places. This can be: your own gallery (effective but expensive), placing your work in various galleries (effective but reduces profits), collaborating with space designers and participating in various traveling exhibitions. These are the main ways to sell your creations. Do not listen to various marketers and businessmen who promote services for the development of selling websites. Targeted advertising, leads, demand generation, sales funnel, target groups and other terms are aimed only at you so that you are carried away by this unknown world and pay them your money. I will find a hundred reasons for you to justify why your site bought from me does not sell. Find a sales technology (the scientific term is swim in the blue ocean) that will actually sell...

Panoramic photography. (Part 1)

In my opinion, this is the most technologically complex and expensive form of photographic art. If you don't have sales soon, you won't be able to continue working in this genre. What attracts panoramic photography? It's all about the angle of our vision with you, the 3:1 picture format occupies our entire field of view, but without unnecessary details, you don't need to look at the panoramic photo, you perceive the picture completely. And the larger the panorama size, the stronger the impression you will get. But, the larger the size of the work, the more expensive and better the technique should be used by the photographer. How to take a high quality panoramic photo?

Amateur level.

Any camera is used. The necessary object, landscape, etc. are photographed in several frames (with certain camera settings, at least disabling automatic shooting). Further, the photos are stitched together in a special program (there is a choice). The disadvantage of this method is the limited resolution of the matrix of your camera and the inevitable appearance of various artifacts when stitching the panorama.

Panoramic photography. (Part 2)

Professional level.

Panoramic shots are taken with film and digital cameras.

Shooting on film.

I could be wrong, but now there is only one film camera and that is the Linhof Technorama 617 S III, the Fuji company made very convenient cameras, but they seem to have stopped producing them. This is medium format camera is, the picture is taken on three standard frames of 120 mm film, the aspect ratio is almost 3:1. The film is expensive and banned from sale in the United States. Slide film is used, it gives more saturated colors. Then the film is developed, and the risk of getting a marriage during development is very high. A regular scanner is not suitable for scanning slides, you need to use Hasselblad X1, X5 (Imacon 848, 949), but scanning on a drum scanner gives the best result. This is a very expensive procedure (from $70 per frame). As a result, you get a scan that requires cleaning from dust and color correction.


The equipment for shooting is heavy (there is a lot of it) and expensive. The process of obtaining an image ready for printing is time-consuming and costly. The dynamic range of film is much lower than that of a digital camera, and this makes it difficult to capture high-contrast objects, you have to do HDR shooting.


You get a real frame of what you see. A particular advantage of this method is the shooting of dynamic objects.

Panoramic photography. (Part 3)

Shooting with a digital camera.

The camera should be medium format and with the highest possible resolution of the matrix, this condition immediately determines the price level of the equipment used. Such a camera allows you to shoot small panoramas, but for large panoramas you will have to take several consecutive shots. A panoramic head on a tripod is highly recommended.


Very, very expensive equipment. Problems with shooting dynamic objects (waves, people, vehicles, any movement). The appearance of artifacts when gluing frames.


High dynamic range. Lack of scanning and developing processes.